When I first started my business, I wasn’t thinking about scaling or strategy. I was just trying to make it work - to find flexibility, earn an income, and still be present for my family.
I started out as a Virtual Assistant, like so many of the women I mentor today. I loved supporting entrepreneurs and helping them bring their ideas to life, but it didn’t take long before I started feeling…stuck.
I was juggling too many clients, working late nights, and constantly reacting to everyone else’s deadlines. I had built a business that gave me freedom on paper, but in reality? I was exhausted, underpaid, and wondering if this was really sustainable long-term.
Somewhere between managing inboxes and organizing client chaos, I realized something important: I wasn’t just doing the work - I was running the business behind the scenes.
I was creating systems. Managing projects. Leading teams. Making strategic decisions. … I was already functioning as an Online Business Manager - I just didn’t know that role existed yet.
That realization changed everything.
Once I learned what an OBM actually was, I decided to go all in. I started refining my services, raising my rates, and stepping into a true leadership role for my clients. And almost overnight, everything shifted - the way I worked, the kind of clients I attracted, and how I saw myself as a business owner.
For the first time, I wasn’t just reacting - I was leading. And I wanted other women to experience that same transformation.
Now?
I support multi-6 and 7-figure CEOs as a practicing OBM.
And I mentor women like you who are already in the role - but craving more sustainability, clarity, and confidence in how they run their business.
Because being an OBM shouldn’t feel like burnout 2.0.
It should feel like freedom.
"SHE REALLY HELPED ME MOVE MY BUSINESS FORWARD"
Before working with Amanda, I was feeling super overwhelmed, working all the time, stressed out in my business. I had a lot of clients (probably too many) who I had never raised my rates with and just wanting more time freedom for myself. Through our work together, she really helped me move my business forward, with raising my rates, getting a new client, helping things just feel easier and not so hard as I would make them seem. She really helped me take action in my business, when before I had felt so stuck. I had been thinking about switching to an OBM for a while but always didn't really know what the role was about, and I felt like maybe I didn't have the qualifications or didn't know how to do things but she was really great at answering any questions and helped me understand that I do already have what it takes and how to step up into that role.
COLLEEN SHIPP
ONLINE BUSINESS MANAGER
Imagine...
- Private, personalized support from an experienced OBM who gets the behind-the-scenes of your business - because she’s in it, too.
- Clear, strategic steps tailored to your strengths, goals, and capacity - not just generic advice or cookie-cutter tactics.
- A trusted mentor in your corner to help you navigate sticky client situations, refine your services, raise your rates, and step fully into the CEO role of your OBM business.
Because you’re not just becoming an OBM. You’re building a business that’s built to last - and you don’t have to figure it out alone.
What's Included
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#1Â - 90-Minute CEO Strategy Call
Let’s really DIVE DEEP into what your goals, desires, and aspirations look like in your business, and let’s create a plan on how we can get you there. Everyone wants something different in their business + we’re all doing this for different reasons - so let’s get SUPER clear on how we can shape your business to honor + reflect those reasons. We’ll cover the basics like ideal client, packages, pricing, and marketing, and then create a 6 month plan that will guide our time together.
#2Â - (12) 45-Minute Mentoring Sessions
You get 1:1 expert support from someone who gets you in a deep way who also knows what both you AND your business need in order to go to the next level. I'm here to provide guidance, coaching, and encouragement to help you create a business that gets you exactly what you want, without sacrifices.
#3Â - Unlimited Slack support
Life + business still happens in between sessions, and so does the support and encouragement. Whether we need to celebrate new clients + new revenue, or figure out the best way to support a client, or just to vent about what’s going on - I'll be in Slack to give you the guidance to make solid business decisions and stay on track for all of your goals.
Plus, you'll get access to my signature course, Six Week OBM, as well as templates, scripts, guides, and more
As a practicing OBM myself, I have TONS of resources available to you to help you work smarter, not harder. From onboarding + offboarding clients, to scripts on how to transition from VA to OBM, to cheat sheets on common OBM best practices, you’ll be prepped with awesome resources to help you put your energy where it matters.
Apply for 1:1 Mentoring"I FEEL 100% CONFIDENT"
Working with Amanda was a breath of fresh air to fully transition to an OBM. She brought great perspective and insight to decision making. After our time together, not only did I feel 100% confident, but gained an additional client. I was able to find time during my day for myself versus struggling for it in the morning or in the evening. I now show up confidently and know my value. I loved the accountability this brought for me, it’s something every business owner needs to be successful. I would absolutely recommend Amanda!
KRISTEN AMUNDSON
ONLINE BUSINESS MANAGER
Are you ready?
You help your clients lead with clarity. Now it’s your turn.
Let’s build a business that works for you, not just because of you.
Apply now and get ready to restructure your business, reclaim your time, and lead with more intention and less reaction.
Here's What Others Are Saying...
Kat Jackson
Amanda’s encouragement helped me overcome the imposter syndrome and commit to the role! I successfully landed 3 OBM discovery calls and my 1st OBM client! I’m very grateful for Amanda’s guidance because now I have the confidence to request the work I want to do at the rate that I deserve.
Emily Vogt
Amanda is an open book and a true wealth of knowledge. Her lessons and resources are clear, actionable, and easy to follow. She brings a calm, confident presence that made it easy to trust her as a mentor. I also loved how she wove in elements of gratitude, self-trust, and validation. Those reminders were both grounding and a huge confidence boost for me.
Leah Watts
I really appreciated the opportunity to work with Amanda, as she was in a place that I wanted to be, so I was able to ask her questions, bounce ideas around, and talk through things that only someone in the online space as an OBM could understand.Â