Amanda McVicker (0:00)
Hello, and welcome to today's episode of The OBM Educator. I am excited to get into today's topic because, you know, time of year, at least in the United States, we are heading into summer. Schools are being let out.
We're on week three, I think, of summer right now. And I know a big part of my audience are moms. And summer is a time that we take vacation.
And even if you're not a mom, like, you know, you probably go somewhere with family or you want to go do something, right? Summer is a time that we want to slow down versus ramping up. But what does that mean for our business? And so today we're going to be talking about what can be happening when things slow down, why it's a good thing to be working on your business during this more slow season, and then just some reminders of it's OK if your business is not moving as quickly as, say, other people's or what you initially thought. We're going to get into all of that.
So let's get started. Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran OBM who serves six and seven figure entrepreneurs, as well as educates new OBMs with the skills and confidence they need to start and grow their own successful online business management business.
Follow along as I share valuable insights, behind the scenes sneak peeks, and proven strategies to help you build a better OBM business. So depending on who you ask, you're going to be getting many differing opinions on whether or not summer is a slow season. There are some entrepreneurs out there who make all of their sales in the summer.
There are some entrepreneurs that take a break for the whole summer. It really depends on the person, what they're selling, what's going on in their life. Like I had said in the intro, a majority of my audience are women and mothers.
And so summer is usually a time that you are wanting to spend more time with your family, going on trips, things like that, or just taking days off randomly to be with them. And we want to honor that when we're working on our business. So just as a quick side note, we'll be talking about working on our business versus working in our business.
So in our business is going to be client work, on our business is going to be what we do to build our business. So because summer is a time that we want to have extra time, the working on our business usually takes a backseat because we have to work in our business, especially if we have clients who are relying on us for certain things. We might not be as motivated to work on our business.
And so what I definitely want to get into today is why this is the perfect time to actually be working on your business. So the things that you might do during this time would be doing an audit on your services, your pricing, your packaging, how it is that you onboard clients or offboard clients, how you manage your clients on a day to day basis. Because these are all things that one can be done in pockets of time.
Right. For me, I usually take once the kids go down for bed as a time to work on my business. Not every night, you know, we still need breaks, but I will take a night or two a week to really explore what what I could be changing or tweaking.
These are things that I don't have to be doing during the daytime when I'm either devoted to client work or devoted to my family. And then these are also things that you can do incrementally. These are small steps that you can take to make effective change when you're making small changes in the moment.
It might not feel like much, but when you are consistent in making those small changes, they really do add up over time. And so I want to give you permission to work on your business in small spurts. If you can devote 15 to 30 minutes a day to doing one thing that brings your business forward, you know, say you do that for 30 days.
By the end of that month, you are going to be so much further along than if you tried to carve out five hours on one day to do everything all at once. Hey, quick pause in the episode, because if you're listening to this and nodding your head like, yes, I am in a slower season, but I still want to move forward. I have something that will help.
It's called your first 30 days as an OBM. It's a daily calendar with 30 bite sized action steps designed to help you shift from aspiring OBM to actually building your business like one, whether you're juggling summer with your kids at home, still working with VA clients, or just figuring out your next move. This gives you the clarity and direction you need without the overwhelm.
Each day is mapped out for you. You'll build confidence, take intentional steps and stop wondering, what should I be doing right now? You can grab it for $10 off with the code podcast. The link is in the show notes, or you can DM me on Instagram with the word 30 days.
Okay, back to the episode. It can feel discouraging when you see people who are building their business at lightning speed, right? You see someone announce, Hey, I'm going to be an OBM the next week. They're like, Hey, I just got a discovery call the next week.
They're onboarding a client, right? Like that can feel a little demotivating, but you never know what their situation is based on your situation, right? You don't know how much free time they have to be devoting to finding clients. You don't know what connections they have to get clients, and you don't know how much they're charging or undercharging, right? So when you see other people on their journey go quicker or faster than you, and you feel demotivated by that, just remember that you're on your own path and you're on your own journey. And if that means that you're going to be a little bit slower in building the business that is going to serve you longer and sustainably, that's okay.
The beauty of having our own business is that we determine the path that we're on. We determine the journey that we take through it. And if we have important things in our lives that we want to make sure that we have time for, whether that is kids or spouse or family or hobbies or whatever it is that is important to you in your life, and you want to make sure that business does not take over that, then you want to make sure that you are building something that allows for those things to take priority.
And so I'm never going to come on here and say you need to be devoting five hours a day to making the transition to OBM if you want to have a successful business. I'm never going to say that because that's not true. And for the majority of people, that's not going to serve them.
That is going to overwhelm you. That's going to burn you out. And that's going to lead to you building something that is not going to be around for the long haul.
And so I want you to take this slower time this summer to do things sustainably, to do things in a way that works for you and your schedule. I hope this episode was helpful. I hope it gave you a little bit of encouragement as you go through the summer and continue working on your business, but in a way that serves you.
There won't be a new episode next week because I am on vacation and I am serving myself by taking a break. But I will catch you all in the next episode. Bye.
Thanks for joining me for this episode of The OBM Educator. I hope what you heard today is helpful for you on your OBM journey. If you loved today's episode, I would so appreciate you sharing it and leaving a review on your favorite podcast platform.
Want to be a guest on The OBM Educator? Fill out the form in the show notes and I'll be in touch. Join us next time on The OBM Educator.
