Amanda McVicker (00:00)
Hello and welcome to this week's episode of The OBM Educator. So this week we are going to be talking about what clients are wanting in an OBM in 2025. It's going to be an important conversation because I think it's going to kind of pull back the curtain a little bit to what clients are desiring. Right, we set up our packages, our services, based on the things that we want to offer, and when you're looking like purely at offers, it is pretty standard Clients are wanting someone who can do project management and team management and systems and all that stuff. But when we take a look at how a client is actually wanting to receive those services, things have been shifting right. You know, back when I first started as an OBM in 2020, so about five years ago it felt a lot more technical. It was like, okay, here's your things, do this, let's do this launch. Here's like the structural thing that we're doing. Right, there has been a shift to business owners, your clients, the CEOs having more emotional needs, and that's what we're really going to be talking about today when it comes to having an OBM. And so what I'm going to be talking today actually has, like, very little to do with skills that you know hard skills that you know and instead are more about what a client is looking to feel when working with you. And these are things that you know you accomplish through your soft skills, through your personality, being just the type of person that you are. But I think that they get overlooked a lot, and so that's why we're having this conversation. I think it's very important. I think that this is what makes you a standout OBM versus, you know, just kind of the run of the mill, let's do my job and, you know, finish it up, and all of this is to say like, hold your boundaries and you know all of that stuff. But this is what I have seen, you know, from my own clients, from those that I've mentored, who you know are really putting in this extra effort. It creates long-term clients and happy clients, so let's dive into it.
Welcome to The OBM Educator. I'm your host, Amanda McVicker, a veteran OBM who serves six and seven figure entrepreneurs as well as educates new OBMs with the skills and confidence they need to start and grow their own successful online business management business. Follow along as I share valuable insights behind the scenes, sneak peeks and proven strategies to help you build a better OBM business. So the first thing that I want to say as to you know what a client is looking for in 2025 actually comes from a live stream I watched earlier this week. It was a recording, so I think it was from last week, but it was Lacey Seitz, from A Lit Up and Loaded Entrepreneur. So she does a weekly live stream on Mondays. So if you go into her group and you want to watch this live stream yourself I think it was Monday, February 24th, but she's gone through some team transitions and she had an OBM for about eight years, I think, and then last year she switched and she was talking like, go listen to the live stream if you want the entire story, but she was talking about how, you know, the team member that she hired to kind of replace that OBM of eight years was not really fulfilling her in the sense that she didn't.
Lacey didn't feel that this team member really had her back, and so that's the first thing, right, that's what a client is looking for her back and so that's the first thing, right, that's what a client is looking for Looking to feel like their OBM, their team member, has their back. And in this live stream, Lacey was talking about how she went through another transition, got a new OBM and, you know, within the first week she felt like this new OBM had her back and the difference for her was night and day. She like she cried on a call, right, Because she felt so taken care of. And you know, it's kind of an extreme example, but we want to show up for our clients in a way that they know that we have their back, Like we are there for them. We are there to make it easier for them. We are there to make it easier for them. We are not there just, you know, to collect money and whatever. We actually care about what it is that they're doing and we care about the relationship. And this really can be as simple as being on a call with them and being like what else can I take off of your plate? Being on a call with them and being like, what else can I take off of your plate? Or hearing them talk about something that they, you know, have on their plate and saying, hey, I can take that off for you, I can do that for you, right, it could be that simple, but the impact that it has on the client is huge.
So the second thing that clients are looking for in 2025 is for you to take ownership, and this is going to kind of look two different ways. I'm not talking about, obviously, ownership of the company right, In any way, shape or form Company decisions, company right In any way, shape or form Company decisions, direction all of that stuff lies with the CEO. That's not something that you should be in. But when I talk about ownership, I'm talking of responsibilities, right, and it's kind of like taking initiative. Clients want to feel like you are the leader which you are.
When a client hires an OBM, they don't want to be spending all of their time saying do this, do this, do this right. They want the OBM to be able to look at what is going on and say, okay, these are the things that we need to do. I'm going to take this, you take that. This team member takes that okay, break, right. That's the kind of ownership that a client is looking for, because that's what they hired you for. They hired you for the management piece to take that away from them, take that off of their plate, and so when you kind of take that more passive role of you know, let me wait to see what it is that they want that is not serving the client at the highest level. And so when you take ownership of the responsibilities of the plan, of the responsibilities of the plan, you are showing to your client like, hey, I got this.
And then the second part of the taking ownership is clients want you to take ownership of your mistakes. Right, we're not going to be perfect 100% of the time. We're going to make mistakes. What clients don't want is for you to, you know, lie your way through it, sweep it under the rug. Whatever Clients are trusting you to own up when you are making a mistake, or when you made a mistake, fix it and make sure it doesn't happen again. And that kind of goes back to having their back. They want to be able to trust you, to know that if something happens, you will take care of it.
And then the last thing that clients are looking for and this is especially true in 2025, is for you to be adaptable. Right, there are so many things that a business owner could be doing. Right, A business owner could be launching, they could be going evergreen, they could be running ads, they could have one-to-one, they can have a mastermind, they can have a membership, they can have a course, they can have digital products, the list just goes on and on and on right. The list just goes on and on and on right, and part of the CEO's direction is they need to focus on what it is that they want to be doing. But it might come up that they want to try something out. Maybe they want to try out ads for the first time. Maybe they want to put together a membership for the first time.
When you are able to show up as the OBM being adaptable to hey, maybe I'll take this course on meta ads and learn how to set this up for them, you know, just to test it out and see. And then, if it, you know, takes off or whatever, then they can hire a specialist. Or, yeah, I can learn Mighty Networks to put this membership together. Like, yeah, let me figure that out. When you are adaptable, so that your client is able to test things out in their business, you are serving them at such a high level because they are able to experiment, they are able to see what does work for their business and they have someone in you ready to support them. Now, again, this is going to be within your boundaries If you're like I have no desire to learn meta ads and I, you know, don't want to even touch that. Be honest, like, be upfront about it. But if you have that desire to learn something new or just try something out, like that is going to serve your clients so well because, again, they get to test these things out, with you supporting them. So I hope this was helpful, especially as you are looking to become an OBM that is standing out, going above and beyond and creating long-term, lasting client relationships. Doing these three things are really going to help you in doing that.
If this episode was helpful for you,I would love if you could leave a review. I'm going to be going through all of the reviews left this month, in March, and randomly selecting someone to win a free mentoring call with me, and so if you have been listening to the podcast and loving what you're hearing, I would really appreciate you leaving a review, a comment, and I will be selecting a winner at the end of the month. I will talk with y'all next week. Bye.
Thanks for joining me for this episode of The OBM Educator. I hope what you heard today is helpful for you on your OBM journey. If you loved today's episode, I would so appreciate you sharing it and leaving a review on your favorite podcast platform. Want to be a guest on The OBM Educator? Fill out the form in the show notes and I'll be in touch. Join us next time on The OBM Educator. Thank you.
