Amanda McVicker (00:00)
Hello and welcome to this week's episode of the OBM educator.
Before I get into talking about what I'm gonna talk about today, I wanted to share and invite you to join me for a challenge that I am doing next week, October 7th through the 11th. It's gonna be called Think Like an OBM. And I'm really excited about this because it's a type of challenge I really haven't seen before, at least I don't think I have.
I think that it's very needed and it's a 100 % free challenge. But also it's that you're able to do on your own time. There's no live call. There's really that you need to watch or be present for. But how it works is every day of the challenge. So it's a five day challenge you are going to get an email with a common scenario that OBMs face.
And so it's going to be written out like you are dealing with a client with the feelings and emotions the client might have, what the situation is, what are they needing, what are the parameters, what are the blockages, right? All of these things that we do here when we are talking with clients or potential clients about things that we can solve for them as an OBM. So every day you're gonna get an email with a scenario like that and you're just gonna think through it, right?
Like it's called Think Like an OBM. So you're gonna put your OBM hat on and you are going to think through the situation. How would you handle it as an So you take as much or as little time as you want to come up with your answer. And then in the email, there will be a link that you can go to that is going to give you my breakdown. And so I've been an OBM for over four years. I have seen some things and all of these scenarios are very common that you would probably encounter as an OBM. And I'm going to take my skill set and my knowledge, what I've seen works well, best practices, things like that to come up with a solution. And not to say that my way is the best way or anything like that, but just to share what an experienced OBM would do in a situation like that.
So you get to share it or read through it and then you can share your solution as well. And I'm gonna have like a form that you can fill out and it'll go to a Google Docs or Google Sheet and then you can just see what everyone else says if you wanna share. But then we all just get opinions and ideas of how to handle situations like that so that when it does come time for us to be an OBM in a situation like that, we actually have experience and knowledge to back up the decisions that we're making or the things that we're suggesting to our clients. So it is, again, 100 % free. I would love to have all the listeners of the OBM educator join us.
The link to join is in my show notes. If you have any questions, send me a DM on Instagram or send me an email at [email protected].
If you're listening to this after the seventh, but before the 11th, go ahead and join because you'll just still get every, you know, the days left in the challenge. You can still get those emails. And if you're listening to this after, I'm sure I will be doing something like this again. So I just wanted to share that before jumping into the episode.
So today I'm gonna be talking about the idea of not being responsible for the results that your client gets. So this is not just something OVMs experience. I think service providers, VAs, all of them have this on some level of feeling responsible for the results that your clients get, especially on work that is directly related to what you do.
It really can eat at us, especially if, and I hope that this is the case, but especially if you really care about your client's business, you want them to do well. But there comes a point where you really have to, as the service provider, take a step back and realize, it's not up to me. It is not up to me that this launch goes well. It is not up to me that their clients get results or get something out of a program, right?
As a service provider, we have a responsibility to obviously do our job, to set things up, to make things flow well, look good, whatever it is that we're tasked to do. But when it comes to the results that that gets our client, it is not up to us and it does not rest on our shoulders. So an example of this is setting up a launch. Like I think that that is something that most OVMs or service providers, VAs can relate to is you can set up a launch. Can have the backend flow so smoothly.
You could even write content, right? Write emails, write social media posts, things like that but your client has to be the one to show up, to sell, to get people in the program. You did your job and you made it so that your client can show up. But if they don't, or if they don't show up as much as they are planning on, that is not on you.
And what I see happens a lot of times, especially with new OBMs, is they feel guilt or even shame if a client's launch does not go well because they think that it means that the work that they did was not good enough.
So as a new OBM, one of the first things that we have to learn kind of in the mindset things are the results are not tied to the work that we do. It can help enhance it.
But if a client decides not to show up or be fully present during the launch and the results are not what they are wanting, that does not fall on you.
So what is the OBM can you do? Because I have a feeling that you're listening to this and you're like, okay, well, I can't just flip that switch off. And that's true. We definitely want to be caring about our clients' business. So there are things that we can do to make sure that what we are bringing to the table is accurate, up to date and good.
So that's when you look at what are the skills that you're bringing to the table? What are the tools and platforms that you are using? What processes are you implementing? Is all of that top notch?
Think about the recommendations that you are making a lot of things you're going to learn with experience, but is there research that you can be doing so that the recommendations you're making are best practice? And have facts behind them.
So as an OBM, you can make sure that you are bringing your best to the table but then your client needs to take it from there.
And if you have a client who is blaming results on you that are outside of your control, that means you need to have a tough conversation with them. Remind them that they are the ones who are selling in the business. They are the ones who need to show up to get the clients or get whatever result it is that they want.
So I hope this was helpful when thinking about results in your clients' business.
I will 100% say from experience that this is not a switch that can get flipped overnight. It does take work. does take mindset practice. It does take standing up for yourself. And that can be in and of itself a very hard thing but working at protecting your piece with this and.
Removing yourself from that expectation is going to help Avoid burnout in your business Lead to longevity in your business.
As a reminder, sign up for the Think Like an OBM challenge. This is going to help you so much in coming up with those systems, processes, best practices, and really serve you well as you're going through the OBM role and journey. I'll talk with you guys next week. Bye.
Thanks for joining me for this episode of the OBM Educator. I hope what you heard today is helpful for you on your OBM journey. If you loved today's episode, I would so appreciate you sharing it and leaving a review on your favorite podcast platform. Want to be a guest on the OBM Educator? Fill out the form in the show notes and I'll be in touch. Join us next time on the OBM Educator.